Able Partners With Simple PR Students
Businesses around the world, signed up to learn more about how public relations can help their operations develop a stronger presence and enhanced search engine ranking, can now take advantage of heavily discounted and fixed fee press release writing and US newswire distribution services delivered through able marketing communications. For just $225 or $275, depending on the extent of the service required, customers get an element of strategic consultancy, the research and development of a newsworthy media story, drafting, amendments and even its placement on the leading US newswire and syndication service.
Remaining Cool Under Pressure
When approached by a heating and air conditioning firm struggling to compete for business against less scrupulous operators, the team at able marketing communications suggested tackling the problem head on - making the opposition hot under the collar for a change. An element of controversy and helpful consumer advice can be influential components in any media relations campaign and after a bit of delving it soon emerged that the competitors, who were using daily deal sites to sell heavily discounted maintenance calls, weren't perhaps as honest as homeowners would have liked. Over the last few years, spurred on by the tough economic climate, daily deal newsletters and websites have become more and more popular. Consumers have been enticed by the promise of amazing discounts and exclusive deals but, alongside the increasing number of genuine savings, the volume of complaints has exploded. In this particular instance, instead of sending out a qualified plumber or service technician, the businesses looking to make a quick buck were sending out salesmen that somehow always managed to find something wrong and always had a reason why someone else would have to return to make the repair, running up homeowners’ bills in the process. Our strategy: a widespread consumer warning delivered by an industry expert and some friendly, independent advice about checking up on a supplier's reputation online before inviting them into your home. The results: increased enquiries and an uplift in sales for our honest customer!
Able Communications Enjoys Natural Habitat
Leading online retailer, Habitat Furnishings, has selected able communications to help extol the virtues of 100% natural latex mattresses to US consumers. The world’s largest independent product-testing organisation, Consumer Reports, highlighted just how daunting (and how important) buying the right new mattress can be in its comprehensive report published in May. What perhaps seems like a straightforward purchase to some, causes significant confusion and anxiety for many buyers as they attempt to find the right size, type, firmness and quality of mattress – all for the right price. One of the most difficult of all types to research, because many people are unfamiliar with what to look for and because local showrooms often carry a limited number for people to examine, is the latex mattress. With able's help, Habitat are hoping to change that with a campaign to educate and persuade in equal measure. Not only do latex mattresses combine comfort, durability, value and eco-friendly credentials but they also generate significantly higher satisfaction ratings than other types of mattress construction.